The biggest challenge was creating medical identification jewelry that people who enjoy wearing jewelry would be willing and even happy to wear. This led to my creation of a medical ID tag that looks like a charm and can be added to any existing jewelry from a diamond tennis bracelet to one made of silver or gold. Its ability to be attractive, attach to any kind of fine jewelry, and send an important medical emergency message has made it successful. It’s nice looking and doesn’t shout, “I’m sick! I have a serious medical condition!”